Many organisations have their own LinkedIn pages, so if you're targeting a particular business for your next role, you can follow these pages to stay informed about their news and vacancies. Plus, if you contribute by commenting and responding to questions from others, you could even build a name for yourself as an expert in your field. The Groups function enables you to stay abreast of industry news and trends. You can also follow influencers and role models. You can build a virtual professional network which acts in much the same way as a real-life network, offering mutual support, advice on job openings, industry insight and introductions. It's used by recruiters to advertise jobs and headhunt candidates, so a strong LinkedIn profile, combined with active use of the job-search tool to access several million job postings, could be the gateway to your next role. With over 600 million users in over 200 countries, LinkedIn provides the perfect platform to support you in every aspect of your career. Whether or not you're job hunting at the moment, a LinkedIn account is now a vital professional tool.
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